Our Mission of Positivity: The Heart and Soul of The Soul’s Journey Shop

 

The Soul’s Journey Shop was born from a simple truth: life is full of challenges, but love, kindness, and positivity can make all the difference.

As lifelong caregivers, we—Danni and Connie—know what it means to put others first.  Connie spent over 30 years raising four children, always encouraging them to embrace growth, resilience, and joy. She started this business to prove—to them and to herself—that it’s never too late to pursue a dream and create something impactful. Danni spent over 25 years in the corporate world before stepping away to care for her mother and terminally ill sister. After years of caregiving, Danni realized she couldn’t return to corporate life. She wanted to build something meaningful—something that would spread the same love and encouragement she had poured into her family. 

We saw a growing need to focus on positivity. People are challenged with negativity and stress on a day-to-day basis, making it feel like the world is falling apart. We wanted to offer a shift in perspective because we know that what we focus on will come to light and grow. We wanted others to feel their own power, light, and resilience by wearing something that would remind them of just how strong, capable and powerful they are, no matter what challenges they face. And we knew there were others, who just like us, want to foster a better world.

So, we created The Soul’s Journey Shop—transforming the lessons we’ve lived into designs that uplift, inspire, and bring joy. Our mission isn’t just about creating great apparel; it’s about building a community of people who want to focus on the positive, embrace their strength, and work together to make the world a better place. When you wear our creations, you’re not just embracing positivity, you’re becoming part of a movement of like-minded souls committed to spreading love, kindness, and hope.

We’re honored and grateful to be part of your journey. Together, we can inspire change, foster community, and make the world a brighter, more compassionate place.

Warmly,

Danni & Connie